Quote:
Originally Posted by Jean H.318TI  “The biggest challenge will be maintaining the ‘Ultimate Driving Machine’ performance,” he said in an interview today, referring to the Munich-based company’s marketing motto. |
What bullsh!t. Like a 4cyl performance car is somehow difficult. Perhaps they've not heard of Caterham or Lotus in Munich. You would think that if the Brits can do it, the Germans should be able to. Perhaps BMW has also forgotten something called the 2002tii, or the E30 M3.
Poor, poor BMW NA may have to finally put their bloated US market cars on a much needed diet. It's been a long time since BMW has rightfully been able to call itself the 'Ultimate Driving Machine'. I've had quite enough of the 'Ultimate Overbig, Overheavy, Overpriced, Overpowered, Overluxury, Image Concious (but Uberfuggly) Land Yacht' that they've been pushing here for the last 10 years. Would it kill them (and/or their precious image) to make a
sports car?