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Originally Posted by MPWR  What bullsh!t. Like a 4cyl performance car is somehow difficult. Perhaps they've not heard of Caterham or Lotus in Munich. You would think that if the Brits can do it, the Germans should be able to. Perhaps BMW has also forgotten something called the 2002tii, or the E30 M3.
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The Germans do it. It's called a VW GTI
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BMW knows how to do it as well, since they're not having any problems with the Mini here or selling all those different 4 cylinder cars all over the rest of the world. What that chief engineer meant to say was that the BMW NA marketing department hasn't figured out how to convince wealthy but car ignorant lawyers and their wives that a puny 4 cylinder can still give them joy or the ultimate driving experience or whatever they decide to call it. I'm not sure why they're so hung up on this "4 cylinder isn't sporty" nonsense anyway. With a sufficiently large hp number in the ads (which they can easily do with a turbo) the average BMW driver will still buy the car because they don't really care or even know what's under the hood.